COB CERTIFIED - EXAM DETAILS

About the Exam

The Certificate in Online Business (COB) from the Digital Skills Authority and the COB Certified series of qualifications are recognised by leading organisations around the globe as the industry standard for management qualifications in e-commerce, online business and digital marketing.

We have a dedicated team responsible for both course and exam development, standards and marking of the Digital Skills Authority's Certificate in Online Business™ qualifications:-

COB Certified Professional Series

Our new series for team professionals are currently offered with online examinations.

Exam Format COB Certified Manager Series

The format for the exams consists of two practical written papers unique to each program track:-

1hr 30 minutes question and answers - Part A
1hr 30 minutes case study - Part B
Additional 1-hr 30 minutes special paper Part C - For delegates taking a dual examination only
Additional 1-hr 30 minutes special paper Part D - For delegates taking a full suite of COB Certified Manager certifications

A High but Achievable Standard

The pass mark is 70%
Support if English is not your first language

International Students >>

Is this course for me?

The COB Certified Digital Marketing Program is suitable for any business, organisational leader or team member involved in marketing products and services. This course is ideal for:

Digital Marketing Managers and Directors
Marketing Department Directors and Managers
Senior Marketing Team Members

What are the benefits?

There are a number of practical benefits to attending our digital marketing manager program. Here are some of them:-

Learn how to engage your customers to subscribe, buy and interact
Gain valuable tips to increase traffic and sales
Gain confidence with channel and supplier selection
Understand and learn how to avoid the common pitfalls
Discover new technologies and tactics for digital marketing and advertising
Find out how to maximise your return on investment
Avoid costly digital marketing mistakes
Become a COB Certified Digital Marketing Manager

The training is designed to enable you or your staff to:-

Plan an optimal web site layout, structure and content strategy to engage your customers to buy, subscribe and interact
Identify and understand how to reach your target audiences in an optimal way
Develop an effective digital marketing and advertising strategy
Develop your organisational social media game plan
Manage key digital marketing and advertising activities in line with your multi-channel marketing activities.

From Learning to Action

During and/or further to the course, you or the team members you send on this premium executive/leadership program, are encouraged to build a list of targets and objectives. They should:-

Assess and contribute to the improvement of your organisations email marketing, social media marketing, SEO and digital advertising activities
Develop or work collaboratively to develop creative marketing and advertising campaigns to engage your target audiences to buy, subscribe and interact
Develop an effective digital advertising plan, to maximise return-on-investment
Develop an effective social media game plan™ to support branding, enhance your reputation and support sales generation
Build and manage an effective multi-channel marketing team, or contribute as part of that team
Select and work effectively with resources including staff, artificial intelligence, suppliers and partners
Lead or contribute to the enhancement of corporate or brand web sites to maximise online engagement, usability and sales

"I will strongly recommend anyone who would like to improve his/her skills in planning for digital marketing to attend the course because they will get step by step learning of the process and strategies. It will definitely add new skills to them". Naema Alibimani, Portal Marketing team Oman Ministry of Education

"I highly recommend the content strategy training day. It's very interesting and informative. The hands-on exercises were particularly useful.", Emma Bishop, then Product Manager, Skype

Further testimonials

The Digital Marketing Manager Program also shares some training with the COB Certified E-Commerce Manager and E-Business Manager’s ‘Introduction to Digital Marketing’ and Content Strategy training. Please browse testimonials on those course pages.

CLASSROOM OPTION

The COB Certified Digital Marketing Manager Program is a high-quality consultative digital marketing course delivering expert insights and powerful hands-on workshops. You will experience a real-world approach to learning, and apply it to your projects - both in real-time and after the course. The small sized classes enable focus on you and your projects. As a premium course delegate you will receive valuable and immediate feedback about your classwork and how it applies to your organisation, brands and services.

Where is this course available?

This classroom program is offered by Digital Skills Authority as an on-site consultative course. Public courses will be offered by Licensed Training Providers internationally.

Develop a Powerful Digital Marketing & Advertising Strategy!

This powerful digital advertising training day will help you maximise your return on investment.

Learn how to plan and implement an optimised digital advertising strategy for your organisation. Master the art of email marketing, and discover how new and cutting-edge technologies can benefit your brands.

What will you learn?

Digital Advertising Strategy

The art of effective messaging
Media selection - Multi-Channel
Planning your advertising and promotional campaigns

Emerging and Cutting-Edge Technologies for Marketing

A look at emerging technologies and opportunities in digital marketing
Understand how artificial intelligence and be deployed effectively for marketing
Understand and decide if and how these fit into your digital marketing strategy

Effective Email Marketing

The benefits and disadvantages of email marketing
Email marketing strategy
How to implement an effective email marketing campaign
Technical requirements for email marketing messages
Understanding email marketing metrics
Integrating email marketing with social media
Email marketing versus SMS
Email marketing and the law
How to increase open and click-through rates
Newsletter subscription and autoresponders
Choosing an effective email marketing tool
Email Marketing Workshop

Engage your audience to buy, subscribe and interact!

Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content. This powerful training will help you to increase sales through you web site, as well as improve overall user experience.

What will I learn?

Understand your audience

Gain a clear understanding of your target audiences
Learn how to create engaging customer journeys for your customers
Understand their psychology and how to engage them on your web site
Learn how to target and get closer to your audience

Web Content that Sells

Learn how to avoid the '7 Deadly Web Content Sins'
Get our 12 Keys to Content Success
Learn how to write and present text effectively on the Internet
Learn how to use your web site to build trust
Find out what media to use to present your ideas
Gain valuable key selling phrases for your web site
A look at cutting edge technologies for content
Content considerations: Who, what, why, when and how?
Web 2.0 - 3.0 uses and benefits
Optimising your web site for social media
Discover how Artificial Intelligence can support content production

Web Content and Information Architecture

Learn how to structure and plan marketable content for maximum customer and user experience
IA and Wireframing Workshop: Prepare and architect optimised navigation and page layouts

Writing for the Web and SEO

Get key selling phrases for your organisation
Learn how to grab your readers attention in a few seconds
Learn how to search engine optimise your text
Understand how to balance the customer experience with search engine optimisation
Learn how to optimise your text so that it readable on the Internet

Introduction to PPC Advertising and Analytics

Learn how to implement an optimised PPC

Essential training for any business owner or marketer, planning or implementing a pay-per-click advertising campaign. You will gain practical learning throughout the course to reduce your costs and increase your sales, delivered by our highly experienced Google Adwords trainer.

During the training you will:-

Gain a comprehensive understanding of search engine marketplace.
Write a search engine marketing strategy specific to your industry.
Learn how to create and manage an effective pay-per-click campaign.
Find out how to analyse and modify your campaign reports for maximum return on investment.
Learn practical cost-saving tips.
Discover the latest technologies and tools provided by leading social networks and search engines.
Find out how to employ PPC tools for Market Intelligence.
Learn how to implement PPC for mobile devices
Discover what analytics are helpful for decision-making
Participate in hands-on exercises

What will you learn?

Google Adwords Campaign Strategy
The Latest Features from Google Adwords
Target specific geographical locations
Scheduling Ads
Leveraging Google Adwords as a Business Intelligence Tool
Mobile Campaigns and Features
Techniques and Tips for Writing Great Ads
Bid and Keyword Optimisation
Adwords and Landing Pages
Display (Banner Ad Campaigns) implementation
Choosing sites based on audience demographic
Creating campaigns on social networks
Effective analytics for manager

Social Media Marketing

You will master the art of using social media for business. Our social media training will help you to enhance your reputation, increase your sales, build your brand, generate advocacy and trust, and build closer relationships with your customers.

The training will deliver valuable insights into online networking using social media. You'll discover how to use a variety of social media networks and applications effectively, to maximise the benefits, avoid the pitfalls and prevent wasting time.

What will you learn?

Your Social Media Game Plan™

Using expert strategic advice and tips, get started with your own Social Media Game Plan™.

Learn how to search engine optimise your profiles, links and content
Find out the right online networks to invest your time and energy
Learn and develop social media ideas for your web site
Discover how social media connects to your other marketing activities
Understand how to generate online advocacy and leverage social media as a viral marketing channel.

Hands-On Applications Workshops

Discover at least three technologies suitable for your industry and find out how to employ them effectively.

Hands-on training
Set-up and get started with social media networks
Understand how to engage with your audience
Complete your Social Media Game Plan

ONLINE EDITION

E-Learning COBEBIZ

Get a subscription to our powerful digital marketing management course. Subscribe to the 90-day blended online + live and recorded webinar version of this globally recognised e-business certification from The Certificate in Online Business™ (COB) series.

Access 90-days course of around 25-hours of high-impacting interactive online lessons and workshops (compatible with Tablets, Windows & Mac PCs)
Downloadable Secure E-Learning Versions of the Six Official COB Certified Digital Marketing Manager Course Books
Your Digital Skills Authority exam administration fee*

* Fee excludes exam invigilation (sitting) fee which is payable to your chosen authorised testing centre, or the Digital Skills Authority should you wish to take our NEW Secure Live Remote Exam via Webcam.

Price $2,950 incl. tax

SHARE YOUR ACHIEVEMENT ONLINE

When you pass your exam

Gain your own unique verifiable credential (Secured through Blockchain).

Share on your Linkedin profile
Announce over Social Media, through Email and Whatsapp
Share with recruiters and employers
Maintain an online career journey with helpful salary insights
Get a downloadable certificate and embed badge into your Resume or web site.

YOU MAY ALSO BE INTERESTED IN:

Anchor 2

If you are browsing courses for your entire e-commerce team, you may be interesting the following programs, which are delivered as 5-day consultative classroom programs, or high quality interactive e-learning programs.

COB Certified E-Commerce Leader
COB Certified E-Commerce Manager
COB Certified Category Manager
Upcoming: COB Certified Marketplace Trader

E-Commerce Marketing team members may also be interested in:

COB Certified Marketing Leader
COB Certified Digital Marketing Manager
COB Certified Content Strategist
COB Certified Web Writer

The Certificate in Online Business Series

COB CERTIFIED - EXAM DETAILS

About the Exam

COB Certified Professional Series

Exam Format COB Certified Manager Series

Is this course for me?

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CLASSROOM OPTION

ONLINE EDITION

SHARE YOUR ACHIEVEMENT ONLINE

When you pass your exam

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YOU MAY ALSO BE INTERESTED IN:

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