ONLINE MERCHANDISING
COURSE DETAIL

Overview

Get a powerful industry-recognised E-Commerce Web Merchandiser certification from a leading authority on E-Commerce. Get high-impacting learning to maximise online sales, through both visual presentation, on-site marketing and cross-selling know-how, developed and evolved from classroom programs delivered to leading retailers and brands such as John Lewis, House of Fraser, Three, Schneider Electric, Dune, L'Oréal and more.

The 6-week interactive e-learning course includes access to powerful online lessons quizzes and workshops, as well as 3 official downloadable e-learning course books and exercise pack, and the practical online case study certification exam. 

Your Learning

Understand your audience
 

  • Gain a clear understanding of your target audiences

  • Understand their psychology and how to engage them on your product pages
     

Web Content that Sells
 

  • Learn how to avoid the '7 Deadly Web Content Sins'

  • Get our 12 Keys to Content Success

  • Find out what media to use to present your products

  • A look at cutting edge technologies for content

  • Understand how to enable viral marketing and advocacy on your product pages
     

Writing for the Web
 

  • Learn how to write and present text effectively on your product pages

  • Get key selling phrases for your products

  • Learn how to grab your readers attention in a few seconds

  • Learn how to search engine optimise your online product information

  • Understand how to balance the customer experience with search engine optimisation

  • Learn how to optimise your text so that it readable on the Internet
     

Web Merchandising for Maximum Sales
 

  • Gain valuable insights into selling and psychology

  • Learn to categorise your products for optimal impact

  • Learn how to merchandise products effectively for optimum sales

  • Understand how to cross-sell effectively

  • Discover intelligent tools to enhance online merchandising

  • Know what and how to implement social and search merchandising

  • Packed with case studies and practical hands-on workshops

Price (including tax) $675

We charge in US Dollars through our e-commerce enabled e-learning platform. The cost per individual learner is $675 
Please contact us for corporate (volume learner pricing across all our programs) in British Pounds, Euros or US Dollars

 
 
More E-Commerce Certifications

 

If you are browsing courses for your entire e-commerce team, you may be interesting the following programs, which are delivered as 5-day consultative classroom programs, or high quality interactive e-learning programs.

  • COB Certified E-Commerce Leader

  • COB Certified E-Commerce Manager

  • COB Certified Category Manager

  • Upcoming: COB Certified Marketplace Trader

E-Commerce Marketing team members may also be interested in:

  • COB Certified Marketing Leader

  • COB Certified Digital Marketing Manager

  • COB Certified Content Strategist

  • COB Certified Web Writer

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