DAY 1 - E-COMMERCE, STRATEGY, PLANNING & MANAGEMENT
Get powerful consultative training, and complete hands-on workshops relating to your online store, during the practical expert-led workshops. Topic covered include:
-
How to plan for successful and profitable e-commerce
-
E-Commerce and strategy
-
E-Commerce advantages and risks
-
Why do customers buy online?
-
Building consumer trust online
-
Elements of a successful storefront
-
Considerations for choosing an otpimal online storefront solution
-
Requirements for bespoke development
-
Managing stock, tax, shipping, security and accounting
-
How to accept secure web and mobile payments
-
How to avoid chargebacks and fraud
-
Understanding multi-channel environments
-
Introduction to e-commerce law
DAY 2: CONTENT STRATEGY &CUSTOMER EXPERIENCE
Understand your audience
-
Gain a clear understanding of your target audiences
-
Learn how to create engaging customer journeys for your customers
-
Understand their psychology and how to engage them on your web site
-
Learn how to target and get closer to your audience
Web Content that Sells
-
Learn how to avoid the '7 Deadly Web Content Sins'
-
Get our 12 Keys to Content Success
-
Learn how to write and present text effectively on the Internet
-
Learn how to use your web site to build trust
-
Find out what media to use to present your ideas
-
Gain valuable key selling phrases for your web site
-
A look at cutting edge technologies for content
-
Content considerations: Who, what, why, when and how?
-
Web 2.0 - 3.0 uses and benefits
-
Optimising your web site for social media
​​
Web Content and Information Architecture
-
Learn how to structure and plan marketable content for maximum customer and user experience
-
IA and Wireframing Workshop: Prepare and architect optimised navigation and page layouts
Writing for the Web and SEO
-
-
Get key selling phrases for your organisation
-
Learn how to grab your readers attention in a few seconds
-
Learn how to search engine optimise your text
-
Understand how to balance the customer experience with search engine optimisation
-
Learn how to optimise your text so that it readable on the Internet
-
​
DAY 3: INTRODUCTION TO DIGITAL MARKETING & ADVERTISING
Gain a powerful introduction with experts insights in digital marketing and advertising.
​
Marketing Planning
-
Marketing and your customers
-
Principles of marketing
-
The art of effective messaging
-
Digital marketing strategy
​​
Digital Advertising
-
Search Engine Marketing
-
Pay-Per Click Workshop
-
Viral and Affiliate Marketing
-
Banner and Video Advertising
​
Email Marketing
-
Leveraging Business Email
-
Email Marketing Statistics
-
Email v Direct Marketing
-
Email Marketing Best-Practice Guide
​
Introduction to Social Media
-
What is Social Media?
-
Why is it important for marketing?
-
What are the benefits and dangers of social media?
-
What are the right tools for you?
-
How should you use them?
DAY 4: E-BUSINESS STRATEGY, PLANNING & MANAGEMENT
Learn how to plan effectively for online business to save time, resources and money. This valuable e-business strateg and planning training will equip you with the necessary tools to develop and plan your e-business strategy.
E-Business Strategy
-
Understand the meaning and scope of e-business
-
Find out what models fit your business
-
Discover the essential elements of a strategic plan
-
Discover and discuss a variety of e-business revenue models
-
Learn planning using the 'Echo E-Strategy Methodology™'
-
Start your own Strategic Plan
E-Risk Management
-
Identify and manage e-business risks
-
Learn how to avoid disasters
-
Discover the importance of contingency planning
-
Learn about potential security risks
-
Understand e-Risks and why management is essential to any organisation building an online presence
-
Discover legal and reputational risks
-
Learn how to formulate organisational E-Risk Guidelines
-
​
E-Project Management - An Introduction for Managers
-
Understand the scope and scale of e-business projects
-
Find out how to successfully manage e-business projects
-
Identify e-project challenges and special considerations
-
Get a definition of successful e-business projects
-
Discover how to select and work with developers and agencies effectively
-
Gain an experts insight into cost-saving project management tools
DAY 5 - WORKSHOP & EXAMS
Your Day of Workshops and Exams will consist of the following:
Workshop
Complete a Group Case Study Workshop in the Format of the E- Business Case Study Paper.
​
Your Exams
-
Part A - 1hr 30 Written Questions and Answers Paper
-
Part B - 1hr 30 Case Study Paper
​
Your case study will put your learning into practice, testing your web site planning (including wire framing), content & customer experience, digital marketing and e-commerce knowledge.
​
​