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A key success of Digital Skills Authority, is our long-established practical industry methodologies for strategic planning.

Strategic Planning Methodologies for Digital Business, Marketing and Advertising


Our impact-led practitioner developed strategic planning methodologies have  been established and evolved since 2008 through our first program COB Certified E-Business Manager, from The Certificate in Online Business Series.  Echo E-Strategy Methodology was developed by our founder, taught and used by leaders, managers and teams at well-known organizations around the globes, as well as start-ups and SMES.


As our suite of programs evolved, we developed high-impact strategic planning methodologies for digital advertising and marketing. Our methodologies combined with powerful training, time and cost-saving templates are provided with our management and leadership programs in The Certificate in Online Business Series.

What is the 'Echo E-Strategy Methodology?'

The Echo E-Strategy Methodology™ is a method of e-business planning used by leading organisations around the globe. It was developed by our founder & President Deborah M. Collier in 2007, further to extensive e-business and planning experience, and qualitative and quantitative research into what makes an e-business initiative successful.

At its core are the following principles: -


  • Facilitating collaboration, knowledge-sharing and communication

  • Ensuring each stakeholder and expert has a voice

  • Ensuring a 'No stone is unturned' approach to planning and managing e-risk

The Echo E-Strategy Methodology™ is taught in the COB Certified E-Business Manager and COB Certified E-Business Leader programs. It is also introduced in our CXO program for board members.

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