DAY 1 - E-COMMERCE, STRATEGY, PLANNING & MANAGEMENT

Get powerful consultative training, and complete hands-on workshops relating to your online store, during the practical expert-led workshops. Topic covered include:

  • How to plan for successful and profitable e-commerce

  • E-Commerce and strategy

  • E-Commerce advantages and risks

  • Why do customers buy online?

  • Building consumer trust online

  • Elements of a successful storefront

  • Considerations for choosing an otpimal online storefront solution

  • Requirements for bespoke development

  • Managing stock, tax, shipping, security and accounting

  • How to accept secure web and mobile payments

  • How to avoid chargebacks and fraud

  • Understanding multi-channel environments

  • Introduction to e-commerce law

DAY 2: CONTENT STRATEGY &CUSTOMER EXPERIENCE

Understand your audience

  • Gain a clear understanding of your target audiences

  • Learn how to create engaging customer journeys for your customers

  • Understand their psychology and how to engage them on your web site

  • Learn how to target and get closer to your audience


Web Content that Sells

  • Learn how to avoid the '7 Deadly Web Content Sins'

  • Get our 12 Keys to Content Success

  • Learn how to write and present text effectively on the Internet

  • Learn how to use your web site to build trust

  • Find out what media to use to present your ideas

  • Gain valuable key selling phrases for your web site

  • A look at cutting edge technologies for content

  • Content considerations: Who, what, why, when and how?

  • Web 2.0 - 3.0 uses and benefits

  • Optimising your web site for social media

Web Content and Information Architecture

  • Learn how to structure and plan marketable content for maximum customer and user experience

  • IA and Wireframing Workshop: Prepare and architect optimised navigation and page layouts
     

Writing for the Web and SEO

    • Get key selling phrases for your organisation

    • Learn how to grab your readers attention in a few seconds

    • Learn how to search engine optimise your text

    • Understand how to balance the customer experience with search engine optimisation

    • Learn how to optimise your text so that it readable on the Internet

DAY 3: INTRODUCTION TO DIGITAL MARKETING & ADVERTISING 

Gain a powerful introduction with experts insights in digital marketing and advertising.

Marketing Planning

  • Marketing and your customers

  • Principles of marketing

  • The art of effective messaging

  • Digital marketing strategy

Digital Advertising

  • Search Engine Marketing

  • Pay-Per Click Workshop

  • Viral and Affiliate Marketing

  • Banner and Video Advertising

Email Marketing

  • Leveraging Business Email

  • Email Marketing Statistics

  • Email v Direct Marketing

  • Email Marketing Best-Practice Guide

Introduction to Social Media

  • What is Social Media?

  • Why is it important for marketing?

  • What are the benefits and dangers of social media?

  • What are the right tools for you?

  • How should you use them?

DAY 4: WEB MERCHANDISING FOR MAXIMUM SALES

Learn how to maximise your online sales through optimal product presentation, cross-selling, up-selling and positioning in your online store.

  • Web Merchandising Masterclass

  • Gain valuable insights into selling and psychology

  • Learn to categorise your products for optimal impact

  • Learn how to merchandise products effectively for optimum sales

  • Understand how to cross-sell effectively

  • Discover intelligent tools to enhance online merchandising

  • Know what and how to implement social and search merchandising

  • Packed with case studies and practical hands-on workshops

DAY 5 - WORKSHOP & EXAMS

Your Day of Workshops and Exams will consist of the following:

 

Workshop

Complete a Group Case Study Workshop in the Format of the COB Certified E-Commerce / E- Business Case Study Paper.

Your Exams

  • Part A - 1hr 30 Written Questions and Answers Paper

  • Part B - 1hr 30 Case Study Paper

Your case study will put your learning into practice, testing your web site planning (including wire framing), content & customer experience, digital marketing and e-commerce knowledge.

Taking the Blended Dual Certification Course?

If you have chosen to be tested for both COB Certified E-Commerce & E-Business Manager Qualifications, you will take an additional 1hr 30 paper combining case study, as well as questions and answers.

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