COB CERTIFIED E-COMMERCE MANAGER

Master the Art of Online Selling!

Become a COB Certified E-Commerce Manager.
This valuable sales and customer-focused international
e-commerce business course will help you plan and implement a powerful online store and sell your products and services effectively. Get the latest insights and tips on Artificial Intelligence and Emerging Technologies relevant to this role.

Options and Information

E-Learning

Classroom On-Site

Exams

Is this course for me?

The COB Certified E-Commerce Program is suitable for anyone involved in managing the implementation or the sales of an online store. This course is ideal for the following people:

E-Commerce Directors and Managers
Heads of Online
Web Merchandisers and Store Managers
Business Owners

There are a number of practical benefits to following our non-technical e-commerce management program. Here are some of them:-

Learn how to engage your customers to subscribe, buy and interact
Gain valuable tips to increase your sales and reduce costs
Understand and learn how to avoid the common pitfalls
Discover new technologies and tactics for e-commerce
Learn how to attract customers to your store
Complete high-impacting practical exercises
Study to become a COB Certified E-Commerce Manager

From Learning to Action

During and / or further to the course, subscribers and delegates are encouraged to:-

Develop an e-commerce plan, take responsibility, or contribute to your organization's e-commerce initiative
Identify, understand or manage e-commerce risks or ensure that e-risks are identified and managed in the organization
Assess or understand team and supplier responsibilities for implementing e-commerce, digital marketing, online content and customer experience
Lead or contribute to online store structure, product categorization and merchandising needs
Identify and select or help to select the right choice of suppliers
Identify current e-commerce activities needing improvement or change
Based on the introductory digital marketing lessons, identify e-marketing activities needing improvement or change

"I've been able to begin restructuring things on this end. I found the course so beneficial...Everything I learned the E-Commerce Management Course was current and appropriate to my day-to-day work. The course challenged me to think outside my normal thought process and apply what I had learned to other businesses outside of my expertise.,", Melanie Newell - then Assistant Manager - EBay Outlet Store, House of Fraser

"The COB Certified E-Commerce Manager program delivers a full overview of all aspects that must be considered for e-commerce. It is based on case studies, web demos and workbooks to get the fundamentals. ", Charly Lupart, then End User Industry Marketing Director, Schneider Electric

"The course was practical and relevant, and I have already started putting lessons learned into action in my business. The course was not only helpful but really interesting and fun. I would urge any business owners who are formulating an e-commerce strategy to attend.", Amanda Waterstone, Business Owner

"I would recommend the course for someone who is looking for a complete high-level view of E-Commerce, the course content is extensive so it will equip you well for the future, whether it be your own business or in your workplace..." Chris Chapman - then Online Commercial Performance Manager, Hutchison 3G

"Overall I found the COB Certified E-Commerce Manager Program to be very useful to me and the two other members of my team who attended with me..." Jacqueline Harper - then Director Online at Three (Hutchison 3G)

"The Certified E-Commerce Manager course covered all the different aspects of ecommerce. I really enjoyed it and would definitely recommend it to anyone in the ecommerce field", Mhairi McKenzie, then E-Commerce Co-ordinator, The Dune Group

CLASSROOM OPTION

Classroom Option

Our high-quality consultative 5-day e-commerce management program delivers expert insights and powerful hands-on workshops. You will experience a real-world approach to learning, and apply it to your projects - both in real-time and after the course. The small sized classes enable focus on you and your projects. As a premium course delegate you will receive valuable and immediate feedback about your classwork and how it applies to your organisation and e-commerce.

Where is this course available?

This classroom program is offered by Digital Skills Authority as an on-site consultative course. Public courses will be offered by Licensed Training Providers internationally. Explore On-Site Courses

Learn how to plan for profitable e-commerce

Our e-commerce planning training will help you understand whether selling over the internet is right for your business and how to implement it efficiently and profitably. You will learn how to take charge of your e-commerce project and communicate requirements effectively to online store builders.

What will you learn?

How to plan for successful and profitable e-commerce
E-Commerce and strategy
E-Commerce advantages and risks
Why do customers buy online?
Building consumer trust online
Elements of a successful storefront
Considerations for choosing an optimal online storefront solution
Requirements for bespoke development
Managing stock, tax, shipping, security and accounting
How to accept secure web and mobile payments
How to avoid chargebacks and fraud
Understanding multi-channel environments
Introduction to e-commerce law

Introduction to Digital Marketing & Branding

Gain an introduction to digital marketing and branding.

What will I learn?

Marketing Planning

Marketing and your customers
Principles of marketing
The art of effective messaging
Digital marketing strategy
AI for Marketing Productivity

Digital Advertising

Search Engine Marketing
Pay-Per Click Workshop
Viral and Affiliate Marketing
Banner and Video Advertising

Email Marketing

Leveraging Business Email
Email Marketing Statistics
Email v Direct Marketing
Email Marketing Best-Practice Guide

Introduction to Social Media

What is Social Media?
Why is it important for marketing?
What are the dangers of social media?
What are the right tools for you?
How do we use them?

Content Strategy & Customer Experience

Engage your audience to buy, subscribe and interact!

Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content. This powerful training will help you to increase sales through you web site, as well as improve overall user experience.

What will I learn?

Understand your audience

Gain a clear understanding of your target audiences
Learn how to create engaging customer journeys for your customers
Understand their psychology and how to engage them on your web site
Learn how to target and get closer to your audience

Web Content that Sells

Learn how to avoid the '7 Deadly Web Content Sins'
Get our 12 Keys to Content Success
Learn how to write and present text effectively on the Internet
Learn how to use your web site to build trust
Find out what media to use to present your ideas
Gain valuable key selling phrases for your web site
A look at cutting edge technologies for content
Content considerations: Who, what, why, when and how?
Web 3.0 uses and benefits
Optimizing your web site for social media

Web Content and Information Architecture

Learn how to structure and plan marketable content for maximum customer and user experience

IA and Wireframing Workshop: Prepare and architect optimized navigation and page layouts

Writing for the Web and SEO

Get key selling phrases for your organization
Learn how to grab your readers attention in a few seconds
Learn how to search engine optimize your text
Understand how to balance the customer experience with search engine optimization
Learn how to optimize your text so that it readable on the Internet

Web Content Publishing

How to effectively manage content
Defining requirements for a content publishing system

Web Merchandising for Maximum Sales

Get powerful web merchandising training with the COB Certified E-Commerce Manager Course.

Learn how to merchandise your products and services online so that they sell!

Gain valuable insights into selling and psychology
Learn to categorize your products for optimal impact
Learn how to merchandise products effectively for optimum sales
Understand how to cross-sell effectively
Discover intelligent tools to enhance online merchandising
Know what and how to implement social and search merchandising
Packed with Case Studies and Practical Hands-on Workshops

E-LEARNING EDITION

E-Learning COBEBIZ

SUBSCRIBE NOW

COMPARE COURSES

CORPORATE GUIDE

Get instant access to the online e-commerce course version of this globally recognized e-commerce certification program from The Certificate in Online Business™ (COB). Master International E-Commerce Planning and Management, Content Strategy & Customer Experience, Web Merchandising for Maximum Sales, Introduction to Digital Marketing & Advertising.

Price per subscriber $1,350 includes:-

90-days access to around 25-hours of high-impacting interactive online lessons and workshops (compatible with Tablets, Windows & Mac PCs)
Downloadable e-learning versions of the Six Official COB Certified E-Business Manager Course Books
Digital Skills Authority Remote Live Exam Attendance (Invigilation) - Add $185*
Exam attendance in person at an ‘Authorised Testing Centers’, is temporarily unavailable, but is bookable and payable direct to testing centers around the globe**

Learn Now Pay Later

Your online lessons, powerful guides and workbooks will give you the following learning:-

E-Business Strategy and Planning

Learn how to plan effectively for online business to save time, resources and money. This valuable strategy and planning training will help you to develop and plan your e-business strategy.
Your downloadable e-book 'E-Business Strategy & Management Workbook'' and online lessons will give you the following essential learning:-
Understand the meaning and scope of e-business and what models fit your organisation
Discover different revenue models for online business
Learn how to develop your e-business strategic plan
Identify and manage e-business risk
Introduction to e-project management
Discover how to select and work with developers and agencies effectively
Gain an experts insight into cost-saving project management tools

E-Commerce Planning

Discover how a profitable store should be implemented or improved for your business!
Your downloadable e-book 'E-Commerce Planning and Implementing a Profitable Store' and online lessons, will deliver the following powerful learning:-
What is E-Commerce?
E-Commerce advantages and disadvantages
Why do customers buy online?
Online store considerations and choosing the right storefront solution
Developing requirements for stock, tax, shipping and accounting
Secure online payments - requirements pitfalls and benefits
Introduction to web merchandising and the art of online selling
Introduction to e-commerce law

Content Strategy and Customer Experience

Engage your customers to buy, subscribe and interact!
Your downloadable e-book 'Content Strategy & Customer Experience Workbook', and online lessons give you access to the following essential learning:-
Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content, that will attract and retain users and customers.
Understand, target and engage your audiences effectively
Learn how to powerfully present your ideas, information and other content online to maximise sales
Learn optimal web writing and search engine optimisation techniques

Digital Marketing

Learn how to market your online store, products and services effectively to your target audience, in an engaging way.
Your downloadable e-books 'Email Marketing Best-Practice Guide' and 'Introduction to Digital Marketing & Advertising', and online lessons will give you the following essential learning:-
Learn how to develop your marketing plan
Find out what traditional marketing and digital marketing channels will work best for your organisation
The art of effective messaging
Introduction to digital advertising
Search engine marketing
Banner and video advertising
Viral and affiliate marketing
Email marketing
Introduction to social media marketing and online PR

What else?

Along with your course you'll have access to online quizzes, hands-on exercises, revision practice questions, and useful time and cost-saving templates.

SHARE YOUR ACHIEVEMENT ONLINE

When you pass your exam

Gain your own unique verifiable credential (Secured through Blockchain).

Share on your Linkedin profile
Announce over Social Media, through Email and Whatsapp
Share with recruiters and employers
Maintain an online career journey with helpful salary insights
Get a downloadable certificate and embed badge into your Resume or web site.

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