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ATTEND THE COB
CERTIFIED E-COMMERCE
MANAGER COURSE

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WHAT WILL YOU LEARN?

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This high-quality consultative 5-day e-commerce management course delivers expert insights and powerful hands-on workshops.

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Day 1 - E-Commerce Planning

Day 2 - Content Strategy & Customer Experience

Day 3 - Introduction to Digital Marketing & Branding

Day 4 - Web Merchandising for Maximum Sales

Day 5 - COB Certification - Review, Exercises and Exam

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This official Certificate in Online Business course, is delivered by our Accredited COB Certified Trainers.  Exams are marked and certifications issued by The Certificate in Online Business.

IS THIS COURSE FOR YOU?

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Are you involved in managing, planning or improving an online presence, or are you launching a new venture?

 

This course is suitable for:-

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  • E-Commerce Directors and Managers

  • Sales and Business Development Teams

  • Heads of Online*

  • Web Merchandisers and Store Managers

  • Business Owners and Startups*

  • Project Managers*

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*Consider also the COB Certified E-Business Manager Program or the COB Certified E-Commerce + E-Business Manager Blended Learning Course

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SPECIAL: Get the dual certification blended learning course for the same price as the 5-Day COB Certified E-Commerce Manager Program.

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COURSE TARGETS 
& OBJECTIVES

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During and/or further to the course, you or the team members you send on this premium executive/leadership program, are encouraged to build a list of targets and objectives:-

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  1. Develop an e-commerce plan, take responsibility, or contribute to your organisation's e-commerce initiative

  2. Identify, understand or manage e-commerce risks or ensure that e-risks are identified and managed in the organisation

  3. Assess or understand team and supplier responsibilities for implementing e-commerce, digital marketing, online content and customer experience

  4. Lead or contribute to online store structure, product categorisation and merchandising needs

  5. Identify and select or help to select the right choice of suppliers

  6. Identify current e-commerce activities needing improvement or change

  7. Based on the introductory digital marketing lessons

    • identify e-marketing activities needing implementation, improvement or change, or

    • support the marketing team to identify e-marketing activities needing implementation, improvement or change

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