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COB E-Business Manager
COB E-Business Leader

E-Business Strategy Definition

E-Business strategy is not just for Internet Businesses.  An e-business strategy is essential to any organisation conducting business over the Internet.  It defines both your short-term and long-term e-business goals and involves careful and skilled planning.

E-Business strategy is part of your corporate strategy and business plan, and also interconnects with other plans including your marketing, organisational and IT strategic plans.

E-Business Strategy and planning includes:-

  • E-Risk management and contingency planning

  • Web site technology, applications, tools such as AI, infrastructure, security, resources and budget

  • Web site content - Information architecture, customer experience, design, branding and marketing

  • Marketing planning and budgeting

  • E-Commerce planning (if relevant)

  • HR & Change management strategy

  • Finance, Legal and Digital Governance

E-Business is multi-disciplinary, and therefore involves collaboration among stakeholders and experts from all relevant departments in an organization.   Depending on the resources and know-how available within an organization, additional input may be required from outside experts and consultants.


In some organizations, they have a separate e-business department or digital transformation team, and in others they realize that the ‘e’ in e-business is simply part of every departments role.  However, there has to be an owner or a manager of the strategic plan, and it’s critical that they have some strategic and managerial insight of all those disciplines.


The Echo E-Strategy Methodology™ developed by our President Deborah Collier in 2007, is used by leading organizations around the globe and is taught during both COB Certified E-Business Manager Classroom & E-Learning Programs, as well as in our COB Certified E-Business Leader & COB Certified CXO Programs.

Article of Interest: Top 5 2023 Digital World Predictions

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