CONTENT STRATEGY & AUDIENCE ENGAGEMENT TRAINING IN DETAIL

 
Overview

Get a powerful industry-recognised Content Strategy certification from a leading authority on Digital Business, Marketing & Audience Engagement.

The 4-week interactive e-learning course (adapted from a long-established classroom training), includes access to powerful online lessons quizzes and workshops, as well as 2 official downloadable e-learning course books and exercise pack, and the practical online case study certification exam. 

Your Learning

Understand your audience
 

  • Gain a clear understanding of your target audiences

  • Understand their psychology and how to engage them on your product pages
     

Engage Your Audience to Buy, Subscribe and Interact

 

  • Gain a clear understanding of your target audiences

  • Learn how to engage your customers to buy, subscribe and interact

  • Learn how to create engaging customer journeys for your visitors

  • Understand their psychology and how to engage them on your web site

  • Learn how to target your audiences and become closer to them

  • Learn how to avoid the '7 Deadly Web Content Sins'

  • Get our 12 Keys to Content Success

  • Find out what media to use to present your content

  • Take a look at cutting edge technologies for content

  • Understand how to enable viral marketing and advocacy on your pages
     

Writing for the Web
 

  • Learn how to write and present text effectively

  • Learn how to grab your readers attention in a few seconds

  • Learn how to search engine optimise your content

  • Understand how to balance the customer experience with search engine optimisation

  • Learn how to optimise your text so that it readable on the Internet

Price (including tax) $549

We charge in US Dollars through our e-commerce enabled e-learning platform. The cost per individual learner is $549 
Please contact us for corporate (volume learner pricing across all our programs) in British Pounds, Euros or US Dollars. 

 
More Qualifications

 

Our content strategy and audience engagement delivered and evolved since 2007, is a core ingredient in our management, marketing and retail programs. It is delivered as 1-day consultative classroom training day as part of a broader programs, or as high quality interactive e-learning programs.

Marketing team members may also be interested in:

  • COB Certified Marketing Leader

  • COB Certified Digital Marketing Manager

  • COB Certified Category Manager

  • COB Certified Web Writer (SEO Web Writing Element only)