CONTENT STRATEGY & AUDIENCE ENGAGEMENT TRAINING IN DETAIL

 
Overview

Get a powerful industry-recognised Content Strategy certification from a leading authority on Digital Business, Marketing & Audience Engagement.

The 4-week interactive e-learning course (adapted from a long-established classroom training), includes access to powerful online lessons quizzes and workshops, as well as 2 official downloadable e-learning course books and exercise pack, and the practical online case study certification exam. 

Your Learning

Understand your audience
 

  • Gain a clear understanding of your target audiences

  • Understand their psychology and how to engage them on your product pages
     

Engage Your Audience to Buy, Subscribe and Interact

 

  • Gain a clear understanding of your target audiences

  • Learn how to engage your customers to buy, subscribe and interact

  • Learn how to create engaging customer journeys for your visitors

  • Understand their psychology and how to engage them on your web site

  • Learn how to target your audiences and become closer to them

  • Learn how to avoid the '7 Deadly Web Content Sins'

  • Get our 12 Keys to Content Success

  • Find out what media to use to present your content

  • Take a look at cutting edge technologies for content

  • Understand how to enable viral marketing and advocacy on your pages
     

Writing for the Web
 

  • Learn how to write and present text effectively

  • Learn how to grab your readers attention in a few seconds

  • Learn how to search engine optimise your content

  • Understand how to balance the customer experience with search engine optimisation

  • Learn how to optimise your text so that it readable on the Internet

Price (including tax) $549

We charge in US Dollars through our e-commerce enabled e-learning platform. The cost per individual learner is $549 
Please contact us for corporate (volume learner pricing across all our programs) in British Pounds, Euros or US Dollars. 

 
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More Qualifications

 

Our content strategy and audience engagement delivered and evolved since 2007, is a core ingredient in our management, marketing and retail programs. It is delivered as 1-day consultative classroom training day as part of a broader programs, or as high quality interactive e-learning programs.

Marketing team members may also be interested in:

  • COB Certified Marketing Leader

  • COB Certified Digital Marketing Manager

  • COB Certified Category Manager

  • COB Certified Web Writer (SEO Web Writing Element only)