COB Certified Marketing Leader

Cutting-Edge Marketing Leader Course

Give your existing and aspiring marketing leaders a boost. Enable them to implement and lead a high-impacting marketing team that maximizes return-on-investment, through the innovative digital technologies, strategies and practices. Your leaders will learn how to leverage advanced analytics, artificial intelligence, futures technology, optimal strategic planning, governance and innovation to drive your organization forward.

Options

E-Learning

Classroom On-Site

Exams

Marketing Directors
Heads of Marketing
Agency Leaders

Assess and oversee the improvement of your organization’s email marketing, social media marketing, SEO and digital advertising activities  
Ensure creative marketing and advertising campaigns are developed to engage your target audiences to buy, subscribe and interact  
Build and manage an effective multi-channel marketing team or agency
Enable effective social media marketing to support branding, reputation and sales generation for your organization or your client
Select and work effectively with resources including staff, artificial intelligence, suppliers, and partners 
Oversee the enhancement of corporate or brand websites to maximize online engagement, usability, and sales

PART 1 - CLASSROOM OPTION - MANAGEMENT

Classroom Management

This high-quality consultative 5-day Digital Marketing Manager course delivers expert insights and powerful hands-on workshops. Delegates will experience real-world examples and approaches applicable to projects - both in real-time and after the course. Small-sized classes enable expert industry trainers to focus attention on delegates and their projects. As a premium course delegate, they will receive valuable and immediate feedback about their classwork and how it applies to your organization, brands and services.

Where is this course available?

This classroom program is offered by Digital Skills Authority as an on-site consultative course. Public courses will be offered by ‘Licensed Training Providers’ internationally. Get On-Site Training 

Develop a Powerful Digital Marketing and Advertising Strategy

This powerful digital advertising training day will help your organization to plan and implement an optimized digital advertising strategy that maximizes return on investment. Delegates will master the art of email marketing and discover how your brands can benefit from innovative and cutting-edge technologies.

Digital Advertising Strategy 

The art of effective messaging  
Multi-channel media selection
Planning advertising and promotional campaigns

Emerging and Cutting-Edge Technologies for Marketing  

Digital marketing opportunities from emerging technologies
How artificial intelligence can be deployed effectively for marketing

 Effective Email Marketing 

Email marketing strategy, benefits and opportunities
Effective email marketing campaigns
How to increase open and click-through rates  
Email marketing metrics  
Email marketing and social media integration
Email marketing versus SMS  
Email marketing and the law  
Newsletter subscription and autoresponders
Technical requirements for marketing emails   
Email marketing tool selection
Email marketing workshop

Engage your audience to buy, subscribe and interact!

Delegates will learn how to plan, prepare, and publish engaging, marketable, valuable, and accessible website content. This powerful training will help your organization to increase sales through your website, as well as improve overall user experience.

Understand your audience 

Gain a clear understanding of your organization’s target audiences
Understand psychology and how to engage customers on the website and product pages

Engage your audience to buy, subscribe and interact!

Learn how to create engaging customer journeys for your visitors
Learn how to target and get closer to your organization’s audience
Learn how to avoid the '7 Deadly Web Content Sins'
Get our ‘12 Keys to Content Success’
Discover cutting edge technologies for content
Find out what media to use to present your content
Understand how to enable viral marketing and advocacy on your pages

Writing for the Web

Learn how to write and present text effectively
Learn how to grab your readers attention in a few seconds
Learn how to search engine optimize content
Understand how to balance the customer experience with search engine optimization
Learn how to optimize text so that it’s readable on the Internet manually or aided by emerging technologies such as AI

Introduction to PPC, display advertising and analytics - delivered by our highly experienced Google Ads trainer. Delegates will: -

Learn how to plan, create and manage an effective pay-per-click advertising
Gain practical learning throughout the course to reduce your costs and increase your sales
Gain a comprehensive understanding of the search engine marketplace
Learn practical cost-saving tips
Discover the latest technologies and tools provided by leading social networks and search engines
Find out how to employ PPC tools for Market Intelligence
Learn how to optimize PPC for mobile devices 
Discover what analytics are helpful for decision-making 
Participate in hands-on exercises

Social Media Marketing

Master the art of using social media for your organization.  Our social media training will help your organization to enhance their reputation, increase sales, build brand awareness, generate advocacy and trust, and build closer relationships with customers.

The training will deliver valuable insights for online social networking. Delegates will discover how to leverage a variety of social media networks and applications, saving time and avoiding pitfalls.

The Social Media Game Plan™ 

Get your team started on a Social Media Game Plan™ for your organization. 

Learn how to search engine optimize your company profiles, links and content  

Find out the right online networks to invest your time and energy

Learn and develop social media ideas for your organization’s website

Discover how social media connects to other marketing activities

Understand how to generate online advocacy and leverage social media as a viral marketing channel

Hands-On Applications Workshops 

Delegates will discover at least three technologies suitable for your industry and find out how to employ them effectively. They will: -

Set-up profiles and get started with social media networks

Understand how to engage with your organization’s audience

Complete a Social Media Game Plan™

PART 1 - E-LEARNING OPTION - MANAGEMENT

E-Learning Management

SUBSCRIBE NOW

COMPARE COURSES

CORPORATE GUIDE

Get instant access to the industry's leading online digital marketing management course. Subscribe your employees to the 2025 e-learning blended online + live and recorded webinar version of this globally recognized e-business certification from The Certificate in Online Business™ (COB) series.

Price per subscriber $2,950* (including tax) includes: -

90-days access to around 25-hours of high-impacting interactive online lessons and workshops (compatible with Tablets, Windows and Mac PCs)
Downloadable e-learning versions of the 11 official COB Certified Digital Marketing Manager course books

Taking the Exam

Includes Digital Skills Authority exam administration costs (excludes retakes)
Digital Skills Authority remote live exam attendance with invigilator - Add $185 or
Exam attendance in person at ‘Authorized Testing Centers,’ bookable and payable direct to testing centers around the globe. Prices vary, full details

Learn Now Pay Later

*Multi-User Licenses

Your online lessons, powerful guides and workbooks will give you the following learning: -

Digital advertising strategy, email marketing and emerging technologies
Content strategy and customer experience
Pay-Per-Click advertising
Social media marketing and networking
Exam practice exercises

What else?

Subscribers will have access to online quizzes, hands-on exercises, revision practice questions, and useful time and cost-saving templates.

Classroom Leader

PART 2 - LEADER STRATEGY & INNOVATION

Our Exclusive Leader Strategy & Development program, is delivered by leaders with decades of experience in industry, as a classroom.

Licensed training providers charge £5,250 / $6,850 (US) for a classroom place. Delegates can save by booking the complete program (of two parts) at £9,450 / $12,495 (US). Alternatively, the manager program can also be booked as on-site team course for staff of all levels. Leaders can then extend onto the Leadership Program.

Where is this course available?

This classroom program is offered by Digital Skills Authority as an on-site consultative course. Public courses will be offered by 'Licensed Training Providers' internationally. Get On-Site Training

SHARE YOUR ACHIEVEMENT ONLINE

Once delegates have passed their exams, they will be awarded their own unique verifiable credential (Secured through Blockchain), they can: -

Share on their LinkedIn profile
Announce over social media, through email and WhatsApp
Share with recruiters and employers
Maintain an online career journey with helpful salary insights
Get a downloadable certificate and embed their certification badge on their résumé or website

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