COB CERTIFIED MARKETING EXECUTIVE

Become a COB Certified Marketing Executive

Learn Powerful Digital Marketing Tactics and avoid the Pitfalls.

Get the competitive edge with this high-impacting digital marketing executive course and qualification. Our industry program will help you to use powerful digital marketing technologies and tactics for your organization, it's products and services. Get the latest insights and tips on Artificial Intelligence and Emerging Technologies relevant to this role.

Options
E-Learning
Classroom On-Site
Exams

Get high-impacting practical learning in digital marketing by expert practitioners for practitioners.

Give your marketing career a boost! Learn powerful traditional and digital marketing practices and techniques and gain and industry professional certification.

This course is suitable for:-

Marketing team members
Hands-on marketing consultants and agencies

Benefits

There are a number of practical benefits to following the e-learning edition of our content strategy and audience engagement program. Here are some of them:-

Learn how fundamental promotional marketing concepts
Learn practical digital marketing techniques in email marketing, social media, digital advertising and more
Learn how to write search engine optimized content
Learn how to engage your customers to book, buy, subscribe and interact
Gain valuable tips to captivate your audience and optimize user experience
Get helpful exam practice exercises and tips and online exam
Complete fun high-impacting practical exercises
Study to become a COB Certified Marketing Executive

From Learning to Action

During and / or further to the course, subscribers and delegates are encouraged to:-

Implement effective email marketing, social media marketing, SEO and digital advertising
Develop or work collaboratively to develop creative marketing and advertising campaigns to engage your target audiences to buy, subscribe and interact
Implement effective social media tactics to support branding, enhance your reputation and support sales generation
Implement essential pay-per-click advertising campaigns avoiding costly pitfalls
Work collaboratively as part of an effective marketing team

CLASSROOM OPTION

Classroom Option

The COB Certified Marketing Executive program is a high-quality consultative digital marketing course delivering expert insights and powerful hands-on workshops. You will experience a real-world approach to learning, and apply it to your projects - both in real-time and after the course. As a premium course delegate you will receive valuable and immediate feedback about your classwork and how it applies to your organization, brands and services.

Where is this course available?

This classroom program is offered by Digital Skills Authority as part of an on-site consultative course. Public courses will be offered by Licensed Training Providers internationally. Get On-Site Training

Learn Email Marketing

Master the art of email marketing:-

What will you learn?

Effective Email Marketing

The benefits and disadvantages of email marketing
Email marketing strategy
How to implement an effective email marketing campaign
Technical requirements for email marketing messages
Understanding email marketing metrics
Integrating email marketing with social media
Email marketing versus SMS
Email marketing and the law
How to increase open and click-through rates
Newsletter subscription and autoresponders
Choosing an effective email marketing tool
Email Marketing Workshop

Engage your audience to book, buy, subscribe and interact!

Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content. This powerful training will help you to increase sales through you web site, as well as improve overall user experience.

What will I learn?

Understand your audience

Gain a clear understanding of your target audiences
Learn how to create engaging customer journeys for your customers
Understand their psychology and how to engage them on your web site
Learn how to target and get closer to your audience

Web Content that Sells

Learn how to avoid the '7 Deadly Web Content Sins'
Get our 12 Keys to Content Success
Learn how to write and present text effectively on the Internet
Learn how to use your web site to build trust
Find out what media to use to present your ideas
Gain valuable key selling phrases for your web site
A look at cutting edge technologies for content
Content considerations: Who, what, why, when and how?
Web 2.0 - 3.0 uses and benefits
Optimizing your web site for social media
Discover how Artificial Intelligence can support content production

Web Content and Information Architecture

Learn how to structure and plan marketable content for maximum customer and user experience
IA and Wireframing Workshop: Prepare and architect optimised navigation and page layouts

Writing for the Web and SEO

Get key selling phrases for your organization
Learn how to grab your readers attention in a few seconds
Learn how to search engine optimize your text
Understand how to balance the customer experience with search engine optimization
Learn how to optimize your text so that it readable on the Internet

Introduction to PPC Advertising and Analytics

Learn how to implement PPC

Essential training for any business owner or marketer, planning or implementing a pay-per-click advertising campaign. You will gain practical learning throughout the course to reduce your costs and increase your sales, delivered by our highly experienced Google Adwords trainer.

During the training you will:-

Gain a comprehensive understanding of search engine marketplace.
Write a search engine marketing strategy specific to your industry.
Learn how to create and manage an effective pay-per-click campaign.
Find out how to analyze and modify your campaign reports for maximum return on investment.
Learn practical cost-saving tips.
Discover the latest technologies and tools provided by leading social networks and search engines.
Find out how to employ PPC tools for Market Intelligence.
Learn how to implement PPC for mobile devices
Discover what analytics are helpful for decision-making
Participate in hands-on exercises

What will you learn?

Google Adwords Campaign Strategy
The Latest Features from Google Adwords
Target specific geographical locations
Scheduling Ads
Leveraging Google Adwords as a Business Intelligence Tool
Mobile Campaigns and Features
Techniques and Tips for Writing Great Ads
Bid and Keyword Optimization
Adwords and Landing Pages
Display (Banner Ad Campaigns) implementation
Choosing sites based on audience demographic
Creating campaigns on social networks
Effective analytics for manager

Social Media Marketing

Discover how to enhance your reputation, increase your sales, build your brand, generate advocacy and trust, and build closer relationships with your customers using social media.

The training will deliver valuable insights into online networking using social media. You'll discover how to use a variety of social media networks and applications effectively, to maximise the benefits, avoid the pitfalls and prevent wasting time.

Your Social Media Game Plan™

Using expert strategic advice and tips, get started with your own Social Media Game Plan™.

Learn how to search engine optimize your profiles, links and content
Find out the right online networks to invest your time and energy
Learn and develop social media ideas for your web site
Discover how social media connects to your other marketing activities
Understand how to generate online advocacy and leverage social media as a viral marketing channel.

Hands-On Applications Workshops

Discover at least three technologies suitable for your industry and find out how to employ them effectively.

Hands-on training
Set-up and get started with social media networks
Understand how to engage with your audience
Complete your Social Media Game Plan

ONLINE EDITION

E-Learning COBDME

SUBSCRIBE NOW

COMPARE COURSES

CORPORATE GUIDE

Get a subscription to this powerful international marketing certification program from the Digital Skills Authority. Adapted from established classroom training attended by organizations such as Oman Ministry of Education, Warner Music, Skype, Schneider Electric, Mars John Lewis, House of Fraser, Three, L'Oréal and more.

Get 12-weeks access to high-impacting interactive online lessons and workshops, live and recorded webinars (compatible with Tablets, Windows & Mac PCs)

6 downloadable official workbooks
Your Digital Skills Authority exam administration fee*

* Fee excludes exam invigilation (sitting) fee which is payable to your chosen authorised testing centre, or the Digital Skills Authority should you wish to take our NEW Secure Live Remote Exam via Webcam

Price $2,495 incl. tax

Learn Now Pay Later

SHARE YOUR ACHIEVEMENT ONLINE

When you pass your exam

Gain your own unique verifiable credential (Secured through Blockchain).

Share on your LinkedIn profile
Announce over Social Media, through Email and Whatsapp
Share with recruiters and employers
Maintain an online career journey with helpful salary insights
Get a downloadable certificate and embed badge into your Resume or web site.

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