COB CERTIFIED E-COMMERCE LEADER

Become a COB Certified
E-Commerce Leader

Gain a Certificate in Online Business. Master E-Business and E-Commerce Strategy, Planning & Management, Content Strategy & Customer Experience and Gain an Introduction to Digital Marketing & Advertising. Get the latest insights and tips on Artificial Intelligence and Emerging Technologies relevant to this role.

Options

E-Learning

Classroom On-Site

Exams

Business Owner
Department Director
IT Leader
Heads of Online

From Learning to Action

During and / or further to the course, subscribers and delegates are encouraged to:-

Develop, take responsibility, or contribute to your organisation's e-business strategic plan
Identify, understand or manage e-risks or ensure that e-risks are identified and managed in the organisation
Assess team and supplier responsibilities for implementing e-commerce, digital marketing, online content and customer experience
Identify and select the right choice of suppliers for your selected activities
Identify current e-business activities needing improvement or change
Depending on job role - based on the introductory digital marketing lessons
- identify e-marketing activities needing improvement or change, or
- support the marketing team to identify e-marketing activities needing improvement or change

"The E-Business Management Program is a good mix of theory, real life examples and exercises. I was able to implement quick wins, and prepare structural changes. ". - Mathias Deleu, European CRM & eCommerce Manager, Brady Corporation

"The experience I had of the COB Certified E-Business Manager Program was remarkable, and very fulfilling. Being introduced to the world of E-Business was worth the investment. The e-business strategy and planning elements were particularly interesting, as it required a shift in mind-set from the traditional strategy management planning. I recommend this course, as it not only taps into the commerce element, but also on how efficiency can be achieved through automation.", - Portia Matsena, then Acting General Manager Commercial, South African Post Office

"I was astonished by how much I learned during the eBusiness management course. Excellent content. It was very fruitful to my work and helped me to establish a professional e-Business presence for Saudi Post." - Waheed BuSaeed - then E-Business Director, Saudi Post

"The trainer really brings 'talks that walk' with useful and actionable insights. It refreshed my memory on risk management, legal aspects of ecommerce and also key site design and ergonomy how to.", - Christophe Ferrasse, Global E-Business Leader, Royal Canin - A Mars Company

"I found the COB e-business manager course extremely valuable particularly in terms of online customer experience and e-commerce. As an IT Manager in a smaller organisation, the learning enabled me to deliver strategic and business ideas, as well as technical input to the various teams in my company. Highly-Recommended" IT Manager, French Brothers

"The Certified E-Business Manager Program is a fruitful course containing a mix of theory and practical exercises. Very informative material, hands-on exercises, techniques...I especially liked the e-commerce and web content strategy days", - Osama Hamatto, E-Sales and Distribution Manager - Zain Telecom

"The overall experience was great", - Tomislav Tepeš - Airline Information Systems Manager, Croatia Airlines

"The E-Business Management Program was excellent. The e-commerce day was very intensive and expanded my thinking." - Deemah AlYahya - then E-Business & Services Manager - Saudi Stock Exchange

Classroom Management

PART 1 - CLASSROOM OPTION - MANAGEMENT

Our high-quality consultative 5-day e-commerce management program delivers expert insights and powerful hands-on workshops. You will experience a real-world approach to learning, and apply it to your projects - both in real-time and after the course. The small sized classes enable focus on you and your projects. As a premium course delegate you will receive valuable and immediate feedback about your classwork and how it applies to your organisation and e-commerce.

Where is this course available?

This classroom program is offered by Digital Skills Authority as an on-site consultative course. Public courses will be offered by Licensed Training Providers internationally. Explore On-Site Courses

COMPARE COURSES

Learn how to plan for profitable e-commerce

Our e-commerce planning training will help you understand whether selling over the internet is right for your business and how to implement it efficiently and profitably. You will learn how to take charge of your e-commerce project and communicate requirements effectively to online store builders.

What will you learn?

How to plan for successful and profitable e-commerce
E-Commerce and strategy
E-Commerce advantages and risks
Why do customers buy online?
Building consumer trust online
Elements of a successful storefront
Considerations for choosing an optimal online storefront solution
Requirements for bespoke development
Managing stock, tax, shipping, security and accounting
How to accept secure web and mobile payments
How to avoid chargebacks and fraud
Understanding multi-channel environments
Introduction to e-commerce law

Introduction to Digital Marketing & Branding

Gain an introduction to digital marketing and branding.

What will I learn?

Marketing Planning

Marketing and your customers
Principles of marketing
The art of effective messaging
Digital marketing strategy
AI for Marketing Productivity

Digital Advertising

Search Engine Marketing
Pay-Per Click Workshop
Viral and Affiliate Marketing
Banner and Video Advertising

Email Marketing

Leveraging Business Email
Email Marketing Statistics
Email v Direct Marketing
Email Marketing Best-Practice Guide

Introduction to Social Media

What is Social Media?
Why is it important for marketing?
What are the dangers of social media?
What are the right tools for you?
How do we use them?

Content Strategy & Customer Experience

Engage your audience to buy, subscribe and interact!

Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content. This powerful training will help you to increase sales through you web site, as well as improve overall user experience.

What will I learn?

Understand your audience

Gain a clear understanding of your target audiences
Learn how to create engaging customer journeys for your customers
Understand their psychology and how to engage them on your web site
Learn how to target and get closer to your audience

Web Content that Sells

Learn how to avoid the '7 Deadly Web Content Sins'
Get our 12 Keys to Content Success
Learn how to write and present text effectively on the Internet
Learn how to use your web site to build trust
Find out what media to use to present your ideas
Gain valuable key selling phrases for your web site
A look at cutting edge technologies for content
Content considerations: Who, what, why, when and how?
Web 3.0 uses and benefits
Optimising your web site for social media

Web Content and Information Architecture

Learn how to structure and plan marketable content for maximum customer and user experience

IA and Wireframing Workshop: Prepare and architect optimised navigation and page layouts

Writing for the Web and SEO

Get key selling phrases for your organisation
Learn how to grab your readers attention in a few seconds
Learn how to search engine optimise your text
Understand how to balance the customer experience with search engine optimisation
Learn how to optimise your text so that it readable on the Internet

Web Content Publishing

How to effectively manage content
Defining requirements for a content publishing system

Web Merchandising for Maximum Sales

Get powerful web merchandising training with the COB Certified E-Commerce Manager Course.

Learn how to merchandise your products and services online so that they sell!

Gain valuable insights into selling and psychology
Learn to categorise your products for optimal impact
Learn how to merchandise products effectively for optimum sales
Understand how to cross-sell effectively
Discover intelligent tools to enhance online merchandising
Know what and how to implement social and search merchandising
Packed with Case Studies and Practical Hands-on Workshops

SUBSCRIBE NOW

E-Learning Management

PART 1 - E-LEARNING OPTION - MANAGEMENT

CORPORATE GUIDE

Get instant access to the industry's leading online e-business course. Subscribe to the 2023 e-learning only edition of this globally recognised e-business certification program. Master E-Business and E-Commerce Strategy, Planning & Management, Content Strategy & Customer Experience and Gain an Introduction to Digital Marketing & Advertising

Price per subscriber $1,350 includes:-

90-days access to around 25-hours of high-impacting interactive online lessons and workshops (compatible with Tablets, Windows & Mac PCs)
Downloadable e-learning versions of the Six Official COB Certified E-Business Manager Course Books
Digital Skills Authority Remote Live Exam Attendance (Invigilation) - Add $185*
Exam attendance in person at an ‘Authorised Testing Centres’, is temporarily unavailable, but is bookable and payable direct to testing centres around the globe**

Learn Now Pay Later

Your online lessons, powerful guides and workbooks will give you the following learning:-

E-Business Strategy and Planning

Learn how to plan effectively for online business to save time, resources and money. This valuable strategy and planning training will help you to develop and plan your e-business strategy.
Your downloadable e-book 'E-Business Strategy & Management Workbook'' and online lessons will give you the following essential learning:-
Understand the meaning and scope of e-business and what models fit your organisation
Discover different revenue models for online business
Learn how to develop your e-business strategic plan
Identify and manage e-business risk
Introduction to e-project management
Discover how to select and work with developers and agencies effectively
Gain an experts insight into cost-saving project management tools

E-Commerce Planning

Discover how a profitable store should be implemented or improved for your business!
Your downloadable e-book 'E-Commerce Planning and Implementing a Profitable Store' and online lessons, will deliver the following powerful learning:-
What is E-Commerce?
E-Commerce advantages and disadvantages
Why do customers buy online?
Online store considerations and choosing the right storefront solution
Developing requirements for stock, tax, shipping and accounting
Secure online payments - requirements pitfalls and benefits
Introduction to web merchandising and the art of online selling
Introduction to e-commerce law

Content Strategy and Customer Experience

Engage your customers to buy, subscribe and interact!
Your downloadable e-book 'Content Strategy & Customer Experience Workbook', and online lessons give you access to the following essential learning:-
Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content, that will attract and retain users and customers.
Understand, target and engage your audiences effectively
Learn how to powerfully present your ideas, information and other content online to maximise sales
Learn optimal web writing and search engine optimisation techniques

Digital Marketing

Learn how to market your online store, products and services effectively to your target audience, in an engaging way.
Your downloadable e-books 'Email Marketing Best-Practice Guide' and 'Introduction to Digital Marketing & Advertising', and online lessons will give you the following essential learning:-
Learn how to develop your marketing plan
Find out what traditional marketing and digital marketing channels will work best for your organisation
The art of effective messaging
Introduction to digital advertising
Search engine marketing
Banner and video advertising
Viral and affiliate marketing
Email marketing
Introduction to social media marketing and online PR

What else?

Along with your course you'll have access to online quizzes, hands-on exercises, revision practice questions, and useful time and cost-saving templates.

Classroom Leader

PART 2 - LEADER STRATEGY & INNOVATION

Our Exclusive Leader Strategy & Development program, is delivered by leaders with decades of experience in industry, as a high-value 4-day classroom program.,

Licensed training providers charge £5,250 / $6,850 (US) for a classroom place. Delegates can save by booking the complete program (of two parts) at £9,450 / $12,495 (US). Alternatively, the manager program can also be booked as on-site team course for staff of all levels. Leaders can then extend onto the Leadership Program.

Where is this course available?

This classroom program is offered by Digital Skills Authority as an on-site consultative course. Public courses will be offered by Licensed Training Providers internationally. Get On-Site Training

SHARE YOUR ACHIEVEMENT ONLINE

When you pass your exam

Gain your own unique verifiable credential (Secured through Blockchain).

Share on your Linkedin profile
Announce over Social Media, through Email and Whatsapp
Share with recruiters and employers
Maintain an online career journey with helpful salary insights
Get a downloadable certificate and embed badge into your Resume or web site.

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